Influencer/Creator Marketing Manager

Role Overview

The Influencer/Creator Marketing Manager will lead the strategy, development, execution, and optimization of influencer and creator marketing programs that support brand and business objectives. This role is responsible for building and scaling a best-in-class creator ecosystem that drives measurable business impact across the consumer journey, with a heavy focus on mid-and lower-funnel performance outcomes.

What You Will Do

Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives. Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.

Why It Might Be a Fit

The ideal candidate will champion an always-on creator content ecosystem, leveraging strategic influencer partnerships to deliver authentic, relevant, social-first content at scale. By combining forward-thinking strategy, innovative creator engagement, and performance measurement, they will establish influencer marketing as a critical growth driver and a highly efficient marketing channel.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry’s competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Accidental death and dismemberment insurance
• Tax-preferred savings accounts
• 401k plan
• Vacation days
• Sick days
• Paid holidays
• Defined benefit pension plan
• Restricted stock units
• Deferred compensation plan

Tagged as: Compensation Design, Data Analysis