Role Overview
The Marketing Automation & Digital Operations Specialist is responsible for the execution, optimization and measurement of digital marketing and customer engagement activities across Europe. The role combines marketing automation, digital campaign operations, creative execution and marketing analytics.
What You Will Do
Manage campaign setup, execution, testing, optimization, and reporting for Marketo and related marketing technologies. Build and deploy email campaigns, nurture programs, automated customer journeys, forms, and landing pages.
Why It Might Be a Fit
Champion marketing automation and operational excellence, including recurring activity automation, campaign best practices, and training/support for Veeva Vault PromoMats processes.
Requirements
- Strong expertise in Marketo and marketing automation technologies.
- Experience creating and managing email campaigns, nurture programs, automated journeys, forms, and landing pages.
- Ability to manage end-to-end digital campaigns, including setup, testing, execution, optimization, and reporting.
- Experience with CRM/Salesforce integration, audience segmentation, and lead management.
- Hands-on experience managing and optimizing Google Ads and paid media campaigns.
- Strong data analysis and reporting skills, including dashboards, conversion tracking, funnel performance, and MQLs.
- Ability to measure and communicate marketing ROI, effectiveness, and business impact.
- Experience adapting digital and creative content for different markets and audiences, particularly across Europe.
- Knowledge of Veeva Vault PromoMats and experience driving marketing automation, process improvement, and operational best practices.
Benefits
- Competitive salary
- Comprehensive Total Rewards program
- Competitive package of compensation and benefits programs
- Fair and competitive salary or hourly rate ranges
- Regular salary or hourly rate reviews
To apply for this job please visit bdx.wd1.myworkdayjobs.com.
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