Senior Global Marketing Manager

The role is accountable for leading the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

Requirements

• Lead key strategic initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.
• Leads development of education tools, programs, training and budget impact models for upgrading clinical practice globally.
• Identifies strategic and tactical marketing opportunities and develop communication programs and executional tools in key core focus markets that will drive share growth.
• Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region to meet and exceed targets.
• Identifies innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.
• Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends.
• Support tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.
• Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with key regions to deeply understand demand and proactively identify and resolve potential issues.
• Manages market research activities to develop fact-based customer insights.

Benefits

• Annual Bonus
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage
• Potential reimbursement of phone use
• Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Other Well-being Resources
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• Retirement and Financial Well-being
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Life Balance Programs
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Other Life Balance Programs
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes
• Leave Programs
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave