Senior Marketing Communications & Digital Analyst

Role Overview

The Senior Marketing Communications & Digital Analyst is responsible for leading the strategy, execution, and performance of digital campaigns in Latin America, ensuring alignment with business priorities, regional marketing strategies, global communication initiatives, and country-specific needs.

What You Will Do

The role involves leading the design, planning, programming, implementation, and monitoring of digital campaigns, developing demand generation strategies and digital communication programs, and defining and implementing key performance indicators (KPIs) to evaluate campaign effectiveness.

Why It Might Be a Fit

The ideal candidate will have experience leading digital campaigns, analyzing performance metrics, and identifying opportunities for optimization. They will also have strong collaboration and communication skills, with the ability to work with cross-functional teams and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Mercadotecnia, Comunicación, Administración de Empresas, Negocios Internacionales, or related field.
• Experience leading digital campaigns in Latin America.
• Experience working with multifunctional marketing, sales, product, and external agency teams.
• Experience in campaign performance analysis and data-driven optimization.
• Advanced English proficiency for global team interaction and stakeholder presentation.

Benefits

• Dental insurance
• Vision insurance
• Medical insurance
• Life insurance
• Retirement plan
• Paid time off
• Holidays
• Flexible work arrangements