Director of Go To Market

Role Overview

The Director of Go-to-Market leads the Heads of GTM and the wider GTM Business Partner capability across BDO’s Service Streams, Sectors, and Regions. The role ensures deployed teams focus on the right markets, buyers, and opportunities, with the skills and capacity required to deliver clear growth outcomes for the firm.

What You Will Do

Define and maintain the firm-wide GTM framework, translate growth strategy into clear commercial priorities, establish how sectors, services, propositions, and buyer issues come together within the GTM model, and lead the commercial definition of priority propositions.

Why It Might Be a Fit

The ideal candidate will have significant senior experience in GTM, commercial strategy, market strategy, business development, or a related discipline within professional services, strong commercial judgement, and an understanding of B2B buying behaviour.

Requirements

• Significant senior experience in GTM, commercial strategy, market strategy, business development, or a related discipline within professional services
• Strong commercial judgement and understanding of B2B buying behaviour
• Experience operating in a complex matrix environment and influencing senior stakeholders
• Proven ability to translate strategy and insight into clear commercial priorities
• Experience shaping segmentation, propositions, GTM plans, or Sales Plays
• Strong understanding of how Sales, Marketing, and Operations combine to drive growth
• Confidence using market and commercial data to inform decisions
• Strong people leadership and capability-building experience

Benefits

• Best-in-class training
• Clear capability frameworks
• Hands-on learning
• Supportive teams
• Clarity, fair feedback, and development opportunities