CRM Manager – Klaviyo & Automation

Role Overview

The CRM Manager will help turn Klaviyo and Charles into one of the company’s strongest growth levers by planning and running email and WhatsApp campaigns across 6 European markets, maintaining core flows, and bringing a data-driven mindset.

What You Will Do

The CRM Manager will plan, build, and send newsletter and flow campaigns in Klaviyo, maintain and improve core flows, run A/B tests, and use AI tools in daily workflow.

Why It Might Be a Fit

The ideal candidate will have 2-4 years of CRM experience, hands-on Klaviyo expertise, and a feel for brand voice, copywriting, and tone in CRM communication.

Requirements

• 2-4 years of CRM, retention, or lifecycle marketing experience in a D2C or e-commerce environment
• Hands-on Klaviyo expertise: campaigns, flows, segmentation, A/B testing; Shopify experience is a plus
• Comfortable with campaign and flow analytics — open rates, click rates, conversion, and revenue contribution
• Already using AI tools productively in your day-to-day work
• A feel for brand voice, copywriting, and tone in CRM communication
• Fluent German and English (C2) are required; Dutch, Italian, French, or Spanish a strong plus

Benefits

• 30 vacation days to recharge
• December 24th and 31st off
• An extra benefit of your choice, such as the Deutschlandticket or Wellpass
• A laptop with the operating system of your choice
• Regular team events and lunches together
• A great work culture with a friendly team and an open, positive feedback culture.
• Delicious Bears with Benefits products
• Free coffee, tea, fruit and occasional other treats