Senior CRM Manager

Role Overview

We are looking for a commercially minded, data-driven Senior CRM Manager to lead our Broadcast communications strategy at Beauty Pie.

What You Will Do

You will oversee campaign strategy and performance across email, push, SMS and in-app, ensuring every communication connects to the right landing experience across web and app.

Why It Might Be a Fit

You will take an end-to-end view of the customer journey, ensuring our messaging, offers and on-site experiences work together to deliver the best possible commercial results.

Requirements

• Significant experience in CRM, email marketing or customer engagement, ideally within D2C, retail or e-commerce.
• Proven ability to use customer communications to drive engagement, sessions, conversion and revenue.
• Experience developing targeted campaigns using customer behaviour and purchase data.
• Strong analytical skills, with experience developing testing roadmaps, evaluating results and translating insights into action.
• Understanding of how communications, landing pages and on-site experiences work together to influence performance.
• Experience with CRM platforms such as Iterable, Braze, Bloomreach or Klaviyo.
• Experience managing and developing team members, prioritising workloads and driving high-quality execution.
• Ability to influence cross-functional teams, challenge constructively and build strong working relationships.

Benefits

• Hybrid working with 3 days in the office in central London
• Free membership to Beauty Pie+ and additional percentage off our products
• 25 days holiday & your birthday off
• Flexible bank holidays
• Equal leave for all new parents regardless of gender or personal circumstances
• Private Medical Insurance
• Menopause support
• £2,500 / $2,500 to spend on your fertility journey after 2 years of service
• 10 therapy sessions through AXA PPP
• Access to mental health support through Spill