Product Marketing & GTM Specialist

About the Role

Befree Global’s AI & Automation COE is building and commercialising technology-led solutions across AI and workflow automation, AI consulting and advisory, and technology services, including digital platforms and IT solutions.

We are looking for a creative, commercially minded Product Marketing & GTM Specialist who can help bring these solutions to market, build product visibility, create impactful marketing content and equip our Sales team with the right tools to engage potential customers.

This is a cross-functional role at the intersection of product, technology, marketing and sales. You will work closely with our AI & Automation, Marketing and Sales teams to translate technical capabilities into compelling business propositions, execute digital marketing initiatives and support go-to-market (GTM) strategies.

What You’ll Do

Product Marketing & Content

• Develop product positioning, value propositions, messaging and competitive research for our AI and technology offerings.
• Create product brochures, one-pagers, case studies, website content, blogs, social media posts, campaign creatives and product explainers.
• Translate technical features into clear business benefits and compelling customer stories.
• Build a consistent repository of product information, use cases, capabilities and marketing collateral.

Digital Marketing & Demand Generation

• Plan and execute digital marketing campaigns across LinkedIn, Meta and other relevant channels.
• Develop ad creatives, campaign messaging, audience targeting strategies and landing page content.
• Experiment with organic and paid marketing approaches to improve product visibility, engagement and lead generation.
• Track campaign performance and use insights to improve reach, conversions and lead quality.

Sales Enablement & Pre-Sales Support

• Create sales pitch decks, product presentations, solution overviews, FAQs, competitor comparisons and objection-handling material.
• Support product demos, demo scripts, wireframes, use-case walkthroughs and other pre-sales artefacts in collaboration with technical teams.
• Work with Sales to understand customer requirements and translate them into relevant product narratives and sales collateral.
• Help ensure the Sales team has the right material to communicate product value and support customer conversations.

Go-to-Market (GTM) & Market Research

• Support product launches, GTM plans, campaign roadmaps and marketing documentation.
• Research target industries, customer segments, buyer personas, competitors and emerging market opportunities.
• Collaborate across teams to align product positioning, marketing campaigns and sales initiatives.
• Gather market and customer feedback to improve messaging, product presentation and commercialisation strategies.

What We’re Looking For

• 2–4 years of experience in product marketing, digital marketing, growth marketing, B2B marketing or a similar role.
• Hands-on experience with LinkedIn marketing and/or Meta Ads, including campaign planning, creative development and performance tracking.
• Strong writing, storytelling and content creation skills, with the ability to simplify complex technology concepts.
• Experience creating pitch decks, presentations, product collateral, landing pages or campaign assets.
• Understanding of lead generation, customer journeys, audience targeting and marketing funnels.
• Strong communication, presentation and stakeholder-management skills.
• A proactive, analytical and experimental mindset, with the ability to work independently and collaborate across teams.

Tools: Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, Canva, Figma, PowerPoint, Google Analytics and AI-powered content tools will be advantageous.

Who Should Apply?

Candidates from digital marketing agencies, SaaS companies, technology startups, B2B services businesses or product marketing teams would be a strong fit. A background in marketing, digital marketing or business, including institutes such as MICA, is welcome. Experience marketing AI, automation or technology products is an added advantage.

Above all, we value hands-on execution, commercial thinking, creativity and the ability to turn products into compelling market offerings.

Why Join Us?

• Work closely with teams building AI-powered products and technology solutions.
• Take ownership across product marketing, digital campaigns, sales enablement and GTM initiatives.
• Experiment with new marketing strategies and AI tools in a fast-evolving environment.
• See how your work contributes to product visibility, customer engagement and business growth.

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