Regional Sales Manager

Role Overview

As a Regional Sales Manager, you will lead a team within a defined geographic region to achieve incremental sales targets and increase market penetration. This role helps drive the growth of our business by developing and leading a highly engaged sales team. Responsibility includes managing the assigned region’s revenue, market share, staffing, expenses & profitability.

What You Will Do

Delivering sales strategies, market penetration initiatives, and region-specific growth plans while building strong customer relationships. Analyzing sales performance against defined metrics, forecasting regional trends, and recommending strategic improvements.

Why It Might Be a Fit

Proven ability to lead, mentor, and develop a sales team of 12–20 representatives covering a specific region to meet business targets. Excellent communication, interpersonal, and problem-solving skills with a track record of building collaborative partnerships across teams.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent experience in the industry
• Coatings industry background preferred
• Proven ability to lead, mentor, and develop a sales team of 12–20 representatives
• Experience delivering sales strategies, market penetration initiatives, and region-specific growth plans
• Skilled in analyzing sales performance against defined metrics, forecasting regional trends, and recommending strategic improvements
• Strong background in hiring, onboarding, mentoring, and retaining top sales talent
• Excellent communication, interpersonal, and problem-solving skills
• Ability to meet physical demands of the role, including lifting up to 75 lbs occasionally
• Proficiency with Microsoft Office Suite, and CRM database management

Benefits

• Accrue 15 paid days of vacation time off the first year plus sick days
• Competitive salary + performance-based incentives
• Vehicle expense reimbursement (MOTUS)
• RRSP and DPSP contributions matched by Behr up to 4% 100%
• Company-Paid medical and dental benefits for our BEHR team member