Senior Marketing Manager – Digital Platforms & Marketing Technology

Role Overview

The Senior Manager of Digital Platforms & Marketing Technology leads the strategy, performance, development, and ongoing optimization of BELFOR Franchise Group’s website ecosystem across its brand portfolio.

What You Will Do

This role involves owning the strategy, roadmap, development, optimization, and ongoing performance of BFG brand and franchisee websites, leading website redesigns, migrations, enhancements, and new website development projects, and managing BFG’s outside web developer and additional website development/support agencies.

Why It Might Be a Fit

The ideal candidate is equal parts analyst, technologist, digital strategist, and project leader, with strong analytical and problem-solving skills, the ability to translate technical concepts into clear business language, and a driver who creates structure around complex initiatives and establishes deadlines.

Requirements

• 7+ years of experience in website management, digital marketing, marketing technology, web development, analytics, or a related field
• Experience leading complex website development and redesign projects
• Strong understanding of website architecture, CMS platforms, hosting environments, APIs, integrations, and modern web technologies
• Advanced understanding of website analytics and measurement platforms, including Google Analytics 4 and Google Tag Manager
• Strong knowledge of technical SEO, SEM Rush platform, and organic search strategy
• Understanding of emerging GEO/AEO practices and how AI-driven search is changing website and content strategy
• Experience working with CRM systems and website-to-CRM integrations
• Familiarity with data privacy, cookie consent management platforms, tracking technologies, and digital compliance requirements
• Demonstrated experience managing web development agencies, technology vendors, and other outside partners
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously
• Exceptional analytical and problem-solving skills
• Ability to translate technical concepts into clear business language for non-technical stakeholders

Benefits

• Dental insurance
• Vision insurance
• Physical health insurance
• Life insurance
• Disability insurance
• Paid time off
• Vacation days
• Holidays
• Flexible work arrangements
• Professional development opportunities
• Employee discounts
• On-site fitness center
• Free parking
• Commuter benefits
• Retirement plan
• 401(k) matching
• Stock options
• Equity participation
• Bonus structure
• Performance-based bonuses
• Commission structure
• OTE (Overtime pay)
• Paid parental leave
• Adoption assistance
• Childcare assistance
• Employee assistance program
• Employee recognition and reward program
• Wellness programs
• Mental health support
• Employee recognition and reward program
• Professional development opportunities
• Mentorship program
• Cross-functional collaboration
• Diversity, equity, and inclusion initiatives
• Employee resource groups
• Employee networking opportunities
• Community involvement and volunteer opportunities
• Employee recognition and reward program
• Professional development opportunities
• Mentorship program
• Cross-functional collaboration
• Diversity, equity, and inclusion initiatives
• Employee resource groups
• Employee networking opportunities
• Community involvement and volunteer opportunities

Tagged as: Google Analytics, Project Management