Senior Marketing Operations & Insights Manager

Role Overview

The Senior Marketing Operations & Insights Manager is responsible for optimising Marketing platforms, strengthening marketing data governance, developing addressable audiences and nurture programmes, and orchestrating AI-powered workflows, automation, and insights.

What You Will Do

The role will optimise Marketing Cloud and other marketing platforms, develop high-quality addressable audiences and nurture programmes, and use data, automation, and AI-powered insights to improve campaign performance, return on investment, pipeline contribution, and business impact.

Why It Might Be a Fit

The ideal candidate will have experience with Salesforce Marketing Cloud, significant experience in marketing operations, marketing automation, CRM, Marketing Cloud, campaign operations, or marketing performance roles, and a proven track record improving marketing effectiveness through data-driven audience strategy, automation, reporting, and process optimisation.

Requirements

• Experience with Salesforce Marketing cloud
• Significant experience in marketing operations, marketing automation, CRM, Marketing Cloud, campaign operations, or marketing performance roles
• Proven track record improving marketing effectiveness through data-driven audience strategy, automation, reporting, and process optimisation
• Experience developing segmented audiences, nurture journeys, lead management processes, and campaign measurement frameworks
• Experience introducing or scaling AI, automation, or workflow improvements within marketing or commercial teams
• Strong understanding of marketing technology, Marketing Cloud optimisation, CRM integration, data governance, segmentation, and campaign operations
• Highly analytical and commercially minded, with the ability to translate data into clear insights, actions, and business recommendations
• Good understanding of AI-enabled marketing use cases, automation opportunities, governance considerations, and adoption approaches
• Strong stakeholder management, influencing process design, and project management skills