Senior Manager, GTM Strategy and Market Research Lead

Role summary

This role owns go-to-market strategy and market research — deciding where and how the business should focus its commercial efforts. You’ll design and evolve the GTM motion across acquisition, utilisation, and retention, and ground those decisions in real market sizing (TAM/SAM/SOM) and opportunity analysis, working alongside the Senior Manager, Sales Operations & Planning who owns execution of the plans you help shape.

Key responsibilities

• Design and evolve GTM strategy across acquisition, utilisation, and retention motions

• Conduct market sizing (TAM/SAM/SOM) to inform strategic planning

• Perform market opportunity and whitespace analysis to identify growth areas

• Partner with Revenue Intelligence on revenue strategy by customer segment

• Present GTM strategy recommendations to commercial leadership

• Work alongside the Senior Manager, Sales Operations & Planning to ensure strategy translates into executable plans

What you’ll bring

• 6+ years in GTM strategy, product marketing, or corporate strategy/consulting

• Demonstrated experience in market sizing and competitive analysis

• Strong quantitative and qualitative research skills

• Ability to translate market insight into clear, actionable commercial strategy

• Confident presenting to senior/commercial leadership

Nice to have

• Experience in B2B services or SaaS specifically

• Prior RevOps or sales strategy exposure

• Familiarity with Power BI or similar tools for presenting market data

What success looks like in the first 6 months

• A documented, leadership-endorsed GTM strategy exists across acquisition, utilisation, and retention

• A first TAM/SAM/SOM sizing has been completed and is informing planning conversations

• At least one whitespace/market opportunity has been identified and handed to the business to act on

Growth path

This role is scoped as a senior individual contributor today, but has a defined path to team lead. As the business takes on multiple parallel market or segment initiatives, this role is expected to grow into leading a small GTM Strategy & Intelligence capability — closer to the broader remit market benchmarks describe for this title.