Role Overview
Lead the development of a customer-centric ecosystem across mobile app and digital platforms, driving CRM strategy and lifecycle management to grow company’s app downloads, active users, customer engagement and lifetime value.
What You Will Do
Plan and execute multi-channel CRM campaigns, lead app engagement and platform initiatives, manage customer experience and service operations, and drive data-led performance management.
Why It Might Be a Fit
The ideal candidate will have a strong track record in CRM strategy, customer segmentation, lifecycle campaigns, loyalty programmes, and app engagement, with hands-on experience using CRM/marketing automation platforms.
Requirements
- 8+ years’ experience in CRM, loyalty, customer lifecycle, digital marketing or e-commerce
- Strong track record in CRM strategy, customer segmentation, lifecycle campaigns, loyalty programmes and app engagement
- Hands-on experience using CRM/marketing automation platforms
To apply for this job please visit linkedin.com.
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