Marketing Analytics Specialist

Role Overview

The Marketing Analytics Specialist will transform marketing data into actionable insights to drive business performance and support strategic decision-making. The role will develop and maintain dashboards, analyze marketing effectiveness, and improve reporting capabilities.

What You Will Do

The successful candidate will design, build, and maintain dashboards measuring channel performance, campaign ROI, lead-to-opportunity conversion, and marketing-sourced pipeline. They will also translate data into actionable recommendations and business insights for stakeholders.

Why It Might Be a Fit

The ideal candidate will have experience with AI-assisted analytics tools, a willingness to adopt emerging technologies, and a strong understanding of B2B marketing funnel metrics, attribution, pipeline measurement, and performance reporting.

Requirements

• Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, Marketing Analytics, or a related quantitative field, or equivalent practical experience or training
• 3–5 years’ experience in marketing analytics, marketing operations, business intelligence, or a related analytical role within a B2B SaaS environment
• Experience with AI-assisted analytics tools and a willingness to adopt emerging technologies
• Working knowledge of marketing automation platforms (e.g., Marketo) and CRM systems (preferably Salesforce)
• Experience with web analytics, digital advertising, campaign tracking, and UTM governance
• Proven ability to build and maintain dashboards using BI tools such as Power BI
• Strong understanding of B2B marketing funnel metrics, attribution, pipeline measurement, and performance reporting
• Experience maintaining data quality, governance, taxonomies, hierarchies, and reporting frameworks, and validating and reconciling data across multiple systems
• Strong SQL skills, including writing complex queries, joining and transforming data across multiple sources, validating datasets, and supporting reporting and business intelligence initiatives
• Experience partnering with IT on integrations, reporting requirements, and data models
• Strong analytical, problem-solving, and critical-thinking skills, with the ability to independently define business questions, analyze data, and deliver actionable recommendations
• Excellent written and verbal communication skills, with the ability to present insights to technical and non-technical audiences

Benefits

• Attractive salary and benefits package
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups