Senior Manager, Marketing Technology

Role Overview

The Senior Manager, Global Marketing Technology will lead the strategy, governance, and evolution of Bentley’s global marketing technology ecosystem. This role is responsible for defining and executing the long-term marketing technology roadmap, ensuring systems are scalable, integrated, secure, and aligned with business objectives.

What You Will Do

The Senior Manager will oversee Bentley’s marketing technology stack, manage the Marketing Operations team, and drive innovation through the adoption of AI-powered solutions that enhance how marketing plans, executes, and measures its work.

Why It Might Be a Fit

This role serves as a key liaison between Marketing, IT, Security, Legal, Data, and other cross-functional teams to ensure technology investments deliver measurable business value.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field, or equivalent practical experience
• 8+ years of experience in marketing technology, marketing operations, revenue operations, or a related discipline within a complex B2B technology or software organization
• Demonstrated experience developing and managing an enterprise marketing technology roadmap across multiple functions, geographies, or business units
• Strong expertise with marketing automation, CRM, analytics, reporting, integration, and content management technologies
• Hands-on experience with Salesforce and Marketo is required
• Strong understanding of data management, system integrations, governance practices, and privacy regulations, including GDPR and CCPA
• Experience leading vendor evaluations, proof-of-concept initiatives, technology selection processes, and build-versus-buy analyses
• Experience leveraging generative AI and agentic AI technologies within business processes and marketing workflows
• Proven success leading teams and managing cross-functional initiatives involving multiple stakeholders
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical audiences

Benefits

• Attractive salary and benefits package
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform
• Commitment to inclusion, belonging, and colleague wellbeing through global initiatives and resource groups