Head of Marketing – Maternity Cover

Role Overview

The Head of Marketing will lead the marketing strategy for Berkeley Living, a rental offering from the Berkeley Group, and contribute to business strategy and decision-making. The role will work closely with operations, leasing, and property teams to ensure marketing efforts are aligned across the portfolio.

What You Will Do

The Head of Marketing will develop and lead the overall marketing strategy, shape the strategic planning and development of the Berkeley Living portfolio, and lead the marketing strategy for new developments.

Why It Might Be a Fit

The ideal candidate will have head of-level marketing experience, ideally within the build-to-rent, residential property, hospitality, or another customer-focused sector, and a strong knowledge of brand positioning, customer segmentation, campaign planning, and digital marketing.

Requirements

• Head of-level marketing experience
• Proven ability to develop and deliver integrated brand and marketing strategies
• Strong knowledge of brand positioning, customer segmentation, campaign planning, and digital marketing
• Highly data-literate
• Demonstrable experience of managing significant marketing budgets
• Experience of briefing, managing and evaluating creative, media, social, content and other specialist agencies and suppliers
• Excellent stakeholder management and influencing skills
• Strong leadership and people-management capability
• Exceptional project-management and organisational skills
• A strong creative eye and meticulous attention to detail
• Excellent written and verbal communication skills
• Commercially astute, proactive and adaptable

Benefits

• 25 days annual leave, increasing with service to 33 days
• Health and wellbeing benefits including Private Medical Insurance
• Lifestyle benefits including access to an online discount platform
• Berkeley Foundation volunteer day
• Private pension plan
• Group life assurance