Marketing Analytics and Insights Lead

Role Overview

The Marketing Analytics and Insights Lead will provide valuable analysis and insight to better leverage AB’s digital capabilities, and to quantify the impact of AB’s digital marketing strategies. This role will support digital program owners, channel marketers, and investment writers across various activities including content marketing, email campaigns, digital advertising, and social media.

What You Will Do

Specific responsibilities include experience working in collaborative environments, working closely with business stakeholders, marketing, and digital teams to support digital initiatives and campaigns, and developing and delivering regular reporting covering areas such as web traffic, content engagement, advertising & paid search, social media traffic & engagement, email marketing, lead generation & marketing automation.

Why It Might Be a Fit

The ideal candidate will have a proven track record of delivering appropriate reporting and analysis in a B2B and/or B2C environment, leveraging relevant technical solutions, and experience in analyzing A/B or multivariant testing and personalization initiatives.

Requirements

• Bachelor’s degree
• 5-7 years of experience in digital measurement and analytics
• Proven track record of delivering appropriate reporting and analysis in a B2B and/or B2C environment
• Experience in using analytics platforms such as Google Analytics or Adobe Analytics
• Hands-on experience in analytics tagging (Adobe Launch or Google Tag Manager)
• Good understanding of JavaScript to optimize site tagging
• Experience in analyzing A/B or multivariant testing and personalization initiatives
• Familiarity with marketing automation and lead scoring analysis using platforms such as Salesforce Marketing Cloud, Pardot, Marketo etc.
• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight if needed
• Hands-on Experience in Reporting tool like PowerBI and Tableau is preferred
• Understand SQL and can do some code in Python
• Strong communication skills, particularly when articulating findings in meaningful, clear ways to business and marketing stakeholders
• Experience in Financial Services, specifically Asset Management is preferred

Benefits

• Salary
• Equity
• Healthcare
• PTO
• Retirement
• Learning budget
• Parental leave
• Wellness
• Visa/relocation
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays