Role Overview
The RTL Group is a leading media company in Hungary, with a portfolio of 12 linear channels and an online magazine. We are seeking a Lifecycle Marketing Coordinator to design, execute, and optimize multi-channel CRM strategies throughout the entire RTL+ subscriber life cycle.
What You Will Do
You will take ownership of key business metrics, including churn size and value, churn rate per tier, MAU, ARPU, upsell size and value, ROI per campaign. You will develop advanced user segmentation frameworks based on streaming viewing habits, subscription levels, and commitment levels, to serve personalized campaigns.
Why It Might Be a Fit
You will align the development roadmap, define business needs for new CRM tools, data points, and Salesforce integrations, and collaborate with the Product team to ensure clean data flows between the streaming platform backend, data warehouses, and Salesforce Marketing Cloud/Service Cloud.
Requirements
- Having at least 5 years of direct, practical experience in CRM, lifecycle marketing, or retention areas
- Proficient in the Salesforce ecosystem, and confident use of Salesforce Marketing Cloud and Journey Builder
- Strong analytical skills, and ability to transform complex subscriber data and user habits into direct revenue growth and business goal-supporting campaign strategies
- Strong communication and negotiation skills, and confidence in role as a bridge between business needs and technical implementation
- Strong, confident level of English language skills, both spoken and written
To apply for this job please visit jobsearch.createyourowncareer.com.
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