Product Marketing Manager

Role Overview

The Product Marketing Manager is responsible for internal and external enablement needed to drive commercial success of assigned portfolio. This person builds GTM strategies, package variations (or bundles) that solve customer needs and articulate customer outcomes.

What You Will Do

Responsible for relevant portfolio understanding, including industry trends, competitor trends, customer profiles, and buyer personas. Uses Market Research and Intel work as well as direct interaction with the market and buyers to connect with client-facing colleagues and effectively use internal data sources to supplement understanding.

Why It Might Be a Fit

Ability to translate customer, market, and product insights into commercially effective enablement, creating and optimizing sales and marketing enablement assets, and assessing product, solution, and go-to-market performance and recommending improvements.

Requirements

• Bachelor’s degree
• 5+ years experience in product marketing, marketing, commercialization, go-to-market strategy, sales enablement, product management, market intelligence, or related field.
• Experience supporting product launches, positioning, messaging, sales enablement, or commercialization efforts
• Experience working cross-functionally with Product, Sales, Marketing, and Customer-facing teams
• Experience using business performance metrics, customer feedback, and market insights to drive recommendations and improve outcomes
• Skill in developing customer- and market-informed go-to-market strategies
• Ability to translate customer, market, and product insights into commercially effective enablement
• Skill in creating and optimizing sales and marketing enablement assets
• Ability to assess product, solution, and go-to-market performance and recommend improvements
• Skill in designing customer-focused solution packages and commercialization strategies
• Ability to lead cross-functional commercialization and go-to-market initiatives
• Ability to continuously improve product marketing effectiveness through data, feedback, and process optimization

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Flexible hybrid work environment