Growth Marketing and Content Specialist

Role Overview

Support and drive organic demand generation and lead capture by producing, optimizing, and distributing high-value content, executing growth experiments, and collaborating with specialists and AI agents to scale marketing production.

What You Will Do

Design and execute growth experiments, analyze the acquisition funnel, propose and implement A/B tests, measure and optimize acquisition, activation, and conversion metrics, and create B2B content for blogs, landing pages, case studies, ebooks, newsletters, social media, and downloadable resources.

Why It Might Be a Fit

The ideal candidate will have demonstrable experience generating organic leads, with measurable results that can be presented, and will be able to work independently with a laptop/pc.

Requirements

• 3 to 5 years in Growth Marketing, Content Marketing, or Demand Generation
• 2-3 years minimum in B2B technology or software companies
• English intermediate level (B2+)
• +3 years of experience in SEO
• +3 years of experience in Content Marketing
• +3 years of experience in Inbound Marketing
• +1 year of experience in GEO (Generative Engine Optimization)
• +2 years of experience with HubSpot
• +2 years of experience with Google Analytics 4
• +2 years of experience with Google Search Console
• +2 years of experience with generative AI (ChatGPT, Claude, Gemini, etc.)

Benefits

• MYPE payroll with all corresponding benefits