Marketing Manager

Role Overview

This role sits at the center of Best Friends Animal Society’s work in New York City, shaping how people discover, connect with, and advocate for pets in care. The Marketing Manager will lead campaigns, develop marketing strategies, and use data to drive adoption, foster, volunteers, and donations.

What You Will Do

The Marketing Manager will lead marketing strategy, manage local content and social media, leverage data to inform performance, build and champion marketing systems, strengthen media and influencer partnerships, support local events and community engagement, and mentor and manage direct reports and volunteers.

Why It Might Be a Fit

The ideal candidate will have 6+ years of marketing or community engagement experience, with a strong understanding of marketing strategy, social media, and AI practices. They will be able to lead complex projects, build cross-functional relationships, and communicate effectively with diverse audiences.

Requirements

• 6+ years of marketing or community engagement experience
• Marketing strategy & campaign execution experience
• Social media & content development experience
• Hands on AI practices & a modern marketing mindset
• Digital advertising & audience growth experience
• Project management & cross-functional collaboration experience
• Team leadership & mentorship experience
• Communication & cultural fluency
• Local NYC network

Benefits

• Great benefits
• Dental insurance
• Vision insurance
• Other benefits not explicitly mentioned