Consultant CRM / Marketing Automation

Role Overview

The role involves accompanying clients in the management, operation, and supervision of their CRM, marketing automation, and audience activation projects. The consultant will intervene on all stages of the projects, from brief to recommendations, and will be responsible for conception and implementation of CRM campaigns, coordination of complementary expertise, and follow-up of operations and analysis of performances.

What You Will Do

The consultant will be responsible for managing CRM campaigns, creating campaigns, setting up targeting and witness populations, implementing custom fields, and writing briefs and coordinating creative teams. They will also be responsible for conceiving and parameterizing automated customer journeys, analyzing performances, and implementing continuous optimization plans.

Why It Might Be a Fit

The ideal candidate will have a strong analytical capacity, a sense of organization, excellent relational qualities, and the ability to work in a team and in project mode. They will also have a good understanding of targeting, segmentation, workflows, personalization, and automation logic, as well as the ability to quickly take charge of new environments.

Requirements

• Higher education Bac+5 in marketing, digital, or equivalent field
• Approximately 3 to 4 years of experience in CRM, marketing relational, or marketing automation
• Concrete experience of CRM campaign management, from conception to analysis
• Significant operational experience on at least one CRM or marketing automation platform
• Good understanding of targeting, segmentation, workflows, personalization, and automation logic
• Ability to quickly take charge of new environments

Benefits

• Dental insurance
• Vision insurance