CRM Manager – Reactivation

Role Overview

Join our Global CRM & Engagement department as a self-driven and detail-oriented CRM expert to drive customer engagement and reactivation.

What You Will Do

Manage reactivation lifecycle campaigns, communicate with stakeholders, and optimize campaign performance.

Why It Might Be a Fit

This role requires a strong understanding of player segmentation, bonuses, and incentives, as well as proficiency in CRM tools and email marketing platforms.

Requirements

• Minimum 4 years of CRM experience, ideally in the iGaming industry.
• Experience working in a multi-brand, multi-jurisdiction environment.
• Strong understanding of player segmentation, bonuses, and incentives.
• Ability to interpret CRM data and translate insights into actionable strategies.
• Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush.
• Strong project management skills, with the ability to handle multiple campaigns at once.
• Results-driven mindset with a strong focus on customer engagement.
• Excellent written and verbal communication skills in English.

Benefits

• Dental insurance
• Vision insurance
• CHALLENGE ACCEPTED?

Tagged as: Project Management, Salesforce