Senior Product and Go-to-Market Strategist

Role Overview

The Senior Product and Go-to-Market Strategist will own the positioning and narrative that drive BetterUp’s full customer journey, grounded in a deep understanding of the business problems customers face and market and customer intelligence. This role will be deployed against BetterUp’s highest-priority growth and go-to-market problems, turning win/loss patterns, buyer and customer research, competitive signals, and account-level data into clear strategic choices about where and how BetterUp competes.

What You Will Do

The Senior Product and Go-to-Market Strategist will start from the customer’s business problem, build a deep understanding of enterprise-level problems that keep CEOs, CFOs, and CHROs up at night, and connect those problems to BetterUp’s solution in a customer-centric way. This role will apply and inform market and customer intelligence, own positioning and messaging across the customer journey, lead the multi-product and platform narrative, and turn strategy into scalable field systems.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG, or additional experience in a lean, high-growth scale-up. This role requires strategic and analytical excellence, relentless curiosity, a customer-centric instinct for enterprise problems, the craft of writing, cross-functional influence, hypothesis-driven thinking with shipping discipline, agility and resilience, AI fluency, enterprise buyer exposure, and pace and environment in a lean, high-growth scale-up.

Requirements

• 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG
• Additional experience in a lean, high-growth scale-up is a plus
• Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills
• Strategic and analytical excellence
• Relentless curiosity
• A customer-centric instinct for enterprise problems
• The craft of writing
• Cross-functional influence
• Hypothesis-driven thinking with shipping discipline
• Agility and resilience
• AI fluency
• Enterprise buyer exposure
• Pace and environment in a lean, high-growth scale-up

Benefits

• Access to BetterUp coaching
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Workdays
• 5 Volunteer Days
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution