B2B Growth Marketing Manager

Role Overview

Drive sales growth through marketing plans and campaigns to generate awareness of the product offering and drive leads for the sales team in the sports betting industry.

What You Will Do

Manage day-to-day planning, development, execution, and reporting of B2B marketing campaigns across various channels, segments, regions, and products.

Why It Might Be a Fit

Ideal for a strategic and analytical individual with considerable experience in B2B marketing, working in the sports betting industry, with a preference for individuals with proven success marketing to clients across Africa, LATAM, and Asia.

Requirements

• Significant experience in B2B digital marketing with the iGaming industry
• Strong knowledge of the sports betting industry and the sporting calendar
• Expertise in demand generation, analytics, and digital marketing
• Understanding of the B2B ecosystem within the online sports betting industry
• Experience in the development and nurturing of B2B marketing campaigns
• Strong copywriting skills
• Experience in managing a CRM system and using marketing automation tools
• Excellent communicator
• Highly organised and proficient at campaign management with a strategic mindset