Role Overview
Develop and execute CRM strategies to drive player acquisition, retention, reactivation, and long-term player value across LATAM markets. Plan and manage targeted CRM campaigns across email, SMS, push notifications, and other player communication channels.
What You Will Do
Build and optimize player journeys, manage bonuses, promotions, and incentives, analyze campaign performance, and work closely with sportsbook, casino, marketing, and product teams to align CRM activity with business objectives.
Why It Might Be a Fit
The ideal candidate has proven CRM management experience within the iGaming industry, ideally across sportsbook and online casino, with experience managing CRM campaigns across LATAM markets and strong analytical skills to interpret campaign data and optimize performance.
Requirements
- Proven CRM management experience within the iGaming industry
- Experience managing CRM campaigns across LATAM markets
- Strong understanding of player segmentation, lifecycle management, retention, and reactivation strategies
- Hands-on experience with CRM platform Fast Track
- Strong analytical skills with the ability to interpret campaign data and optimize performance
- Experience managing bonus strategies, promotional campaigns, and player engagement initiatives
- Understanding of key CRM KPIs, including retention, churn, player lifetime value, conversion, and campaign ROI
- Spanish fluency highly preferred
To apply for this job please visit linkedin.com.
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