Senior Brand Marketing Manager

Role Overview

Lead the development, execution, and optimisation of marketing strategies for the Indonesian speaking market.

What You Will Do

Develop and implement the long-term brand strategy, analyse market trends, and drive brand awareness, user acquisition, retention, and overall market growth.

Why It Might Be a Fit

Strong brand management capabilities, deep understanding of the Indonesian digital marketing landscape, and proven experience in driving acquisition, retention, and brand growth.

Requirements

• Experience in marketing, brand management, or digital marketing
• Strong knowledge of Indonesian market
• Proven track record directly managing/owning a brand
• Strong understanding of Indonesian consumer insights, digital culture, and marketing channels
• Solid knowledge of performance marketing metrics, funnel optimisation, and attribution
• Ability to demonstrate KPI/Business contributions
• Excellent communication skills in English and Bahasa Indonesia
• Strong analytical mindset with experience using marketing analytics tools
• Ability to manage cross-functional teams and external partners
• Creative thinker with strong strategic planning and problem-solving skills
• Hands-on experience with influencer networks, social media trends, and local content strategy preferred