Brand Marketing Analyst

Role Overview

Reporting into the VP, Brand Marketing at Betty, the Brand Marketing Analyst will build the framework for measuring ROI on brand spend and serve as the analytical backbone of the brand marketing team, turning data from GA4, Google Search Console, Tableau, and Tracksuit into insights that make Betty’s brand efforts sharper and more effective.

What You Will Do

Build and maintain a framework for measuring ROI on brand spend, connecting brand investment to downstream awareness, consideration, and business outcomes. Pull and synthesize data from GA4, GSC, Tableau, and Tracksuit to build a consistent view of brand health and organic search performance across Ontario and Alberta.

Why It Might Be a Fit

This is a measurement and insight-generation role, not a dashboard-maintenance role: you’ll own the data, but your job is to tell the team what it means and what to do about it.

Requirements

• 2+ years of experience in brand analytics, marketing analytics, or a related field, with hands-on GA4 experience.
• Working knowledge of Google Search Console and comfort pulling and interpreting search data.
• Hands-on experience with Tableau or a comparable BI/visualization tool, building reports other people actually use.
• Proficiency in SQL, with the ability to write and troubleshoot queries independently rather than relying on pre-built reports.
• Strong data storytelling skills: the ability to turn a spreadsheet into a narrative a non-analyst can act on.
• Comfortable working with brand health tracking tools (Tracksuit or similar) and translating tracking data into recommendations.
• Experience with share-of-search or competitive brand tracking analysis.

Benefits

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space