Senior Customer Marketing Manager

Role Overview

The Senior Customer Marketing Manager will lead customer marketing programs for accountant firms and SMB/MM customers, translating product strategy into compelling customer programs while aligning with Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

What You Will Do

Responsibilities include leading product launches and customer education, developing webinar and virtual programs, creating customer event strategies, and partnering with Community on customer engagement, education, advocacy, and feedback.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or a related discipline, with a demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders.

Requirements

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or a related discipline
• Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement
• Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders
• Strong project management skills and the ability to manage multiple complex priorities in a fast-paced environment
• Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action
• Excellent written and verbal communication skills, with the ability to influence and align partners
• Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
• Customer-first mindset, strong attention to detail, and a bias toward ownership

Benefits

• 100% paid employee health, dental, and vision plans
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs

Tagged as: Data Analysis, Project Management, Salesforce