Vice President, Product Marketing

Role Overview

The VP, Product Marketing is a pivotal leadership role responsible for defining and driving how Billtrust’s solutions are positioned, messaged, and brought to market.

What You Will Do

Define and own Billtrust’s product positioning, messaging architecture, and value proposition framework across the full AR lifecycle portfolio, ensuring differentiation in a competitive fintech landscape.

Why It Might Be a Fit

You’re a seasoned product marketing leader with deep expertise in positioning complex B2B solutions, and a growing obsession with what becomes possible when AI removes the old constraints on speed, scale, and insight.

Requirements

• 12+ years of experience in B2B product marketing, with at least 4 years in a VP-level or equivalent leadership role at a SaaS or fintech company
• Proven track record defining product positioning and messaging for complex, multi-product portfolios targeting finance, AR, or enterprise technology buyers
• Demonstrated success leading go-to-market strategy for major product launches that drove measurable pipeline and revenue outcomes
• Experience setting AI strategy for a marketing function, including adopting AI tools, building AI-augmented workflows, and championing an AI-first culture across a team
• Strong executive communication and presence, with the ability to influence C-suite stakeholders, align cross-functional teams, and represent Billtrust with analysts and in the market
• Track record building and developing high-performing product marketing teams, including talent development, performance management, and organizational design

Benefits

• Comprehensive health coverage
• Competitive retirement
• Generous PTO and parental leave
• Flexible work options
• Meaningful investment in your professional development