Role Overview
Birdeye is looking for a Marketing Operations Manager to own and optimize the systems, processes, and data that power our marketing engine in today’s world of AI and Automation. This is a mid-level role (3–5 years of experience) for a hands-on operator who is comfortable working independently across marketing automation platforms, CRM systems, and AI.
What You Will Do
Manage day-to-day operations of marketing automation platforms (Marketo) including campaign builds, list management, segmentation, and workflow/nurture automation. Own lead lifecycle management — lead scoring, routing, and handoff from Marketing to Sales in partnership with LeanData.
Why It Might Be a Fit
This role requires overlap with U.S. Eastern Time (EST) business hours to support real-time collaboration with the Marketing and Sales teams based in the United States.
Requirements
- 3–5 years of experience in marketing operations, demand generation operations, or a related marketing systems role.
- Hands-on experience with at least two of the following: Marketo, Pardot, HubSpot.
- Working knowledge of Salesforce, including object relationships, campaign influence, and reporting.
- Experience with LeanData or similar lead routing/matching tools.
- Strong understanding of lead lifecycle stages, lead scoring models, and funnel metrics.
- Comfortable working independently during U.S. Eastern Time business hours.
- Detail-oriented with strong data hygiene instincts and QA discipline.
- Excellent written and verbal English communication skills for close collaboration with U.S. stakeholders.
Benefits
- Dental insurance
- Vision insurance
- Paid holidays
- Paid time off
- Health insurance
- Retirement plan
- Stock options
- Life insurance
To apply for this job please visit recruiting.paylocity.com.
Follow us on social media