Role Overview
The Lead – Salesforce Data 360 & Agentforce will be responsible for designing and implementing marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities. They will also develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud.
What You Will Do
The Lead will design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities. They will also develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud.
Why It Might Be a Fit
The ideal candidate will have excellent analytical and problem-solving skills, strong communication skills, and high attention to detail. They will also have experience in source control tools like Git and knowledge of all phases of software development.
Requirements
- Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
- 4+ years of experience in a hands-on technical/development role.
- Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.
- Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.
- Experience in source control tool like Git
- Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.
- Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.
- Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.
To apply for this job please visit jobs.birlasoft.com.

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