Performance Marketing Lead (User Acquisition)

Role Overview

Plan, manage and optimize paid user acquisition campaigns across various channels, manage advertising budgets, and analyze campaign performance to improve acquisition efficiency and profitability.

What You Will Do

Run structured experiments, work with creative teams, and measure acquisition performance using attribution tools, cohort analysis, and incrementality testing.

Why It Might Be a Fit

The role requires a proven track record of managing and optimizing acquisition campaigns, experience with mobile measurement platforms, and a strong understanding of CAC, ROAS, LTV, and payback periods.

Requirements

• 5+ years of experience in performance marketing or user acquisition
• Proven hands-on experience managing paid campaigns across Meta, Google, TikTok, or AppLovin
• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution, and payback periods
• Experience using mobile measurement platforms such as AppsFlyer or Adjust
• Experience running creative tests, analysing results, and improving campaign performance
• Ability to analyse campaign and user-level data, identify performance issues, and make budget allocation decisions