Engagement Marketing Lead, Square

Role Overview

The Engagement Marketing Lead will lead a team to help Square sellers discover more value in our products and build lasting relationships with Square. The role has global scope, with an initial focus on the U.S.

What You Will Do

The Engagement Marketing Lead will lead and develop the engagement marketing team, own cross-product growth priorities, establish proactive go-to-market planning, lead program-wide experimentation, and scale execution responsibly.

Why It Might Be a Fit

The successful candidate will have 10+ years of experience in engagement marketing, a track record of leading teams and delivering measurable portfolio growth, and strong analytical judgment and hands-on fluency with SQL and analytics tools.

Requirements

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact
• A track record of leading teams and delivering measurable portfolio growth
• Experience developing senior strategists and partnering with Product leaders
• Strong analytical judgment and hands-on fluency with SQL and analytics tools
• Deep experimentation experience and the ability to turn imperfect evidence into clear investment decisions
• Strong positioning and messaging skills, with experience connecting audience insight, product value, and channel strategy
• Experience building cross-program communications governance and translating strategy into actionable briefs, journey designs, and test plans with Lifecycle Operations
• Fluency with lifecycle platforms, personalization, and delivery controls, with experience partnering with Engineering and Data Science on shared capabilities
• Clear executive communication, sound judgment in ambiguity, and practical experience using AI to improve the quality or speed of your work
• Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth is valuable

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning

Tagged as: SQL