Growth Manager, Activation & Habituation

Role Overview

The Growth Manager for activation and habituation will own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit. This role blurs growth and product, requiring the ability to set strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.

What You Will Do

The Growth Manager will own activation and habituation goals end-to-end, define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention. They will also run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment. They will have a track record of owning a growth goal end-to-end, experience shaping the product experience itself, and strong data instincts.

Requirements

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact
• Experience shaping the product experience itself and working directly with engineers to ship it
• Strong data instincts, including the ability to size an opportunity, build an impact model, and diagnose a funnel from first principles
• Deep experimentation experience, including the ability to build a backlog, design rigorous tests, and use results to drive compounding improvements
• Hands-on experience with a CRM or marketing automation platform, or strong reason to believe you’d ramp on one quickly
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning