CRM Manager – Fashion

Role Overview

We’re hiring a commercially driven CRM Manager to lead CRM strategy across email, SMS and other owned channels.

What You Will Do

You’ll own the CRM strategy across the full customer lifecycle, from acquisition and onboarding through to retention, reactivation, win-back and loyalty.

Why It Might Be a Fit

To be successful, you’ll have strong experience across CRM, retention or lifecycle marketing, ideally within fashion, luxury or another premium consumer brand.

Requirements

• strong experience across CRM, retention or lifecycle marketing
• ideally within fashion, luxury or another premium consumer brand
• hands-on experience with Klaviyo or a similar ESP
• strong understanding of segmentation, automation, customer journeys and campaign optimisation
• commercially minded, analytical and comfortable working in a fast-paced environment with a high level of ownership