Marketing Manager, Consumer Products & Brands

Role Overview

The Marketing Manager, Consumer Products and Brands will lead consumer products marketing and brand building for a portfolio of entertainment and consumer properties. You’ll grow audiences, build lasting connections and help turn great stories and characters into enduring brands and franchises with long-term commercial value beyond the screen.

What You Will Do

Lead marketing and execution for an assigned portfolio of entertainment and consumer brands, building audiences, supporting consumer products growth, retail sell-through and developing long-term brand and franchise value.

Why It Might Be a Fit

We’re looking for someone who loves building brands, understands licensing, consumer trends, and sees opportunities to extend a property’s appeal beyond the screen.

Requirements

• 5-7+ years of experience in brand marketing, consumer products or franchise/brand marketing, preferably within the entertainment industry
• Direct experience working in or alongside the consumer products and licensing industry
• Demonstrated experience building brands and developing integrated marketing campaigns
• Experience planning and buying paid media, directly or through agencies
• Excellent communication, presentation and organizational skills
• Strong understanding of Kids, Family and YA audiences
• Strong knowledge of social media, YouTube and digital platforms
• Creative instincts and commercial awareness
• Knowledge of consumer, entertainment, retail and digital trends
• Experience managing budgets, timelines and multiple projects in a fast-moving environment