Brand and Marketing Manager

Role Overview

This position is responsible for leading brand management, marketing and product in Hong Kong, to drive functional strategy and planning. The role will research, identify, and define needs of the Blue Bottle consumer and business both from the current market perspective as well as future growth opportunities.

What You Will Do

The role will work closely with Cafe Ops and GM to align and support business goals, lead brand strategy discussions, analyze consumer trends and categories, and lead the marketing plans and retail marketing strategy for product offerings.

Why It Might Be a Fit

The ideal candidate is a diplomatic problem-solver and relationship builder with a positive attitude, able to decisively manage through shades of gray and with the capability to help others learn, adapt and deliver in a changing environment.

Requirements

• 5 years relevant experience in a marketing, brand or product leadership role
• Deep experience in marketing and brand marketing working for reputable, F&B, retail or consumer-facing multinational organizations
• Proven success in developing brand strategies, marketing, advertising, promotional and public relations efforts as well as customer loyalty programs and other customer acquisition strategies from concept to implementation
• Understanding of merchandising strategies and ability to build marketing around product offerings
• Strong analytical skills and proven ability to analyze quantitative and qualitative data, draw conclusions and develop actionable recommendations
• Meticulous attention to detail
• Evidence of strong conceptual thinking with a track record of generating new ideas/concepts that challenge traditional frontiers of thought
• Sound financial and business acumen
• Excellent interpersonal skills
• Strong executive presence
• Trusted leadership ability, with proven success building teams and mentoring talent
• Resourceful problem-solving skills with proven ability to think critically, analytically and strategically
• Proactive and business-minded attitude with enterprise-level project management ability
• Excellent workshop, presentation and communication skills

Tagged as: Data Analysis, Project Management