Role Overview
The Healthcare Marketing Manager will develop and execute comprehensive marketing brand strategies that align with the company’s objectives and target audience. The role will oversee all aspects of marketing the Blue & Co. brand, from brand standards and digital presence to brand campaign management.
What You Will Do
The individual in this role will be personally responsible for building and launching campaigns end-to-end, including writing and building marketing emails, creating landing pages, developing campaign assets, and executing within marketing automation and CRM tools.
Why It Might Be a Fit
The role offers a collaborative, entrepreneurial culture within an established firm, direct partnership with firm leadership on strategic growth initiatives, and the opportunity to make a measurable impact on the firm’s growth trajectory.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in a marketing role at a professional services firm or healthcare organization
- Demonstrated hands-on experience building and executing B2B marketing campaigns
- Experience in marketing tools and platforms such as WordPress, Introhive, IBISWorld, and ZoomInfo
- Experience with HubSpot CRM and marketing automation tools
- Ability to provide examples or a portfolio of executed campaigns
- Strong project management and organizational skills
- Excellent written and verbal communication abilities
- Strong interpersonal skills
- Ability to work independently and as part of a team in a fast-paced environment
- Creative problem-solving skills and attention to detail
Benefits
- Competitive compensation
- Comprehensive benefits
To apply for this job please visit linkedin.com.
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