Head of Marketing & External Communications

Hybrid Full TimeProvidence, Rhode Island, United StatesBlue Cross & Blue Shield of Rhode Island

Role Overview

Lead enterprise marketing strategy and external communications to strengthen brand positioning, drive market growth, and support business objectives across all profit and loss centers.

What You Will Do

Develop and lead enterprise marketing and communications strategies, lead the development and execution of marketing communications across print, web, digital, and other channels, and evaluate marketing and communications programs.

Why It Might Be a Fit

The job requires a strong working knowledge of marketing and employee communication strategies, ability to collaborate while dealing with complex situations, and ability to think creatively and drive innovation.

Requirements

  • Bachelor’s degree in Communications, Advertising, Marketing, or related field
  • Ten or more years experience in corporate communications or advertising/marketing
  • Seven or more years management experience
  • Demonstrated external communications and public relations experience
  • Strong working knowledge of marketing and employee communication strategies
  • Working knowledge of copywriting, editing, research, management, advertising, change management, health-related communications and employee communications

Benefits

  • Flexible work arrangements
  • Paid time off
  • Tuition reimbursement
  • Assistance with student-loan repayment
  • Health, dental, and vision insurance
  • Programs that support mental health and well-being
  • Bonuses
  • Investment plans
  • Competitive pay
  • Additional paid time to volunteer

To apply for this job please visit bcbsri.wd1.myworkdayjobs.com.


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