Marketing Lead

Role Overview

The Marketing Lead will define, own, and execute the overall marketing strategy aligned with business objectives and revenue outcomes. This role goes beyond execution—you will lead campaign ideation, guide content and messaging, collaborate closely with sales and leadership teams, and ensure measurable contribution to pipeline, deal velocity, and brand credibility.

What You Will Do

You will serve as the single-point owner for marketing direction, ensuring clarity across positioning, priorities, and execution while enabling the team to deliver consistently and at scale. You will act as the central marketing owner, driving integrated campaigns across digital channels, shaping thought leadership, and enabling commercial teams with high-impact marketing assets.

Why It Might Be a Fit

To drive our next phase of growth, we are seeking a Marketing Lead to own and execute Blue5Green’s go-to-market (GTM) strategy, strengthen brand presence, and enable revenue growth through targeted, data-driven marketing initiatives.

Requirements

• Define and execute Blue5Green’s end-to-end go-to-market strategy across services, industries, and geographies with clear alignment to revenue targets and priority offerings.
• Own annual and quarterly marketing plans aligned with sales pipeline targets, account priorities, and growth objectives.
• Identify priority target accounts, customer segments, and campaign themes in partnership with business leaders.
• Partner with sales leadership to define ICPs, buying personas, and messaging that directly supports deal creation and progression.
• Lead the development of pitch decks, campaign narratives, thought starters, and sales enablement content used directly in customer conversations and deal cycles.
• Define and govern a content roadmap aligned to awareness, consideration, and decision stages of the B2B buyer journey
• Oversee content creation for blogs, social media, newsletters, websites, and GTM campaigns by setting direction, reviewing quality, and approving final outputs.
• Act as final approver for brand voice, messaging consistency, and narrative accuracy across all external-facing assets.
• Ensure consistency in brand messaging, tone, and visual identity across all channels.
• Own SEO strategy, priorities, and performance outcomes, including keyword direction, content themes, and growth targets.
• Guide and review SEO execution delivered by internal team members or partners; ensure alignment with business priorities and lead-quality outcomes.
• Design, launch, and optimize targeted digital marketing campaigns (email, social media, paid ads, account-based marketing).
• Provide strategic direction for targeted digital marketing campaigns (email, social media, paid ads, account-based marketing), with execution owned by campaign specialists.
• Drive integrated campaigns aimed at new customer acquisition and deeper engagement with existing customer contacts.
• Define campaign success criteria, funnel metrics, and performance benchmarks before launch.
• Own campaign calendars, prioritization, and performance reviews; remove blockers and course-correct where needed.
• Own Blue5Green’s social media strategy and growth across LinkedIn and relevant platforms including leadership and executive presence.