Experiential Marketing Manager

Role Overview

As an Experiential Marketing Manager at Blueprint, you will work closely with marketing and business partners to plan and execute go-to-market programs for a portfolio of physical and live experiences. You will help bring a globally recognized entertainment brand to life through theme park attractions, location-based experiences, events, exhibitions, and other experiential programs.

What You Will Do

Your key responsibilities will include developing and activating brand marketing programs, partnering with experience operators, production companies, and creative agencies, and owning end-to-end brand marketing for experiences.

Why It Might Be a Fit

You will be a fit for this role if you have 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing, and have a strong understanding of place-based and experiential marketing.

Requirements

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing
• Direct experience working at or alongside established experience operators, IP holders, theme park organizations, location-based entertainment companies, traveling exhibitions, large-scale live events, or experiential agencies
• Proven experience managing partnerships with operators, venues, production companies, and agencies while balancing brand integrity with commercial objectives
• Strong understanding of place-based and experiential marketing, including opening campaigns, ongoing attendance marketing, seasonal programs, and on-site guest experience marketing
• Experience developing and executing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels
• Strong project management skills with the ability to manage multiple concurrent programs while balancing scope, timelines, budgets, venues, and external partners
• Strong cross-functional collaboration and influencing skills within matrixed organizations and external partner environments
• Strong business communication, writing, and relationship-building skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities

Tagged as: Project Management