Marketing Lead

Role Overview

We’re looking for a Marketing Lead to drive the planning and execution of Blueprint’s marketing programs. This is a hands-on role for someone who can translate company growth priorities into a clear market story, coordinated campaigns, compelling customer proof, strong sales enablement, and measurable engagement across Blueprint’s services, solutions, industries, and strategic partner channels.

What You Will Do

Develop and execute an annual and quarterly marketing plan aligned with Blueprint’s growth priorities, build and maintain a clear messaging architecture, lead integrated campaigns, and manage the marketing budget.

Why It Might Be a Fit

The right person is both strategic and willing to do the work. You can develop a campaign plan, sharpen positioning, guide content creation, improve a sales presentation, troubleshoot an underperforming channel, and give leadership a clear view of what marketing is producing and what should happen next.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Three to five years of progressive B2B marketing experience
• Experience in a technology, consulting, professional services, data, AI, cloud, or similarly complex B2B environment
• Demonstrated ability to connect marketing strategy and execution to demand generation, sales enablement, customer engagement, and measurable business outcomes
• Strong writing, editing, messaging, and storytelling skills
• Experience planning and executing across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs
• Experience improving website messaging, content architecture, conversion paths, calls to action, lead capture, SEO, and content lifecycle governance
• Demonstrated ability to build customer-proof and thought-leadership programs from interviews with executives, customers, and technical subject matter experts
• Strong project and program management skills with the ability to establish priorities, manage dependencies, and move multiple initiatives through completion
• Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources
• Strong analytical judgment and the ability to turn campaign and funnel data into practical recommendations
• A collaborative, low-ego leadership style combined with high standards, direct communication, initiative, and follow-through

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities