Role Overview
The Senior Product Marketer will partner with various teams to deliver compelling messaging and develop a deep understanding of Board’s buyers, market dynamics, and competitive landscape. They will translate product innovation into relevant narratives for business and executive audiences and develop go-to-market strategies for key Board innovations.
What You Will Do
The Senior Product Marketer will create high-impact content, drive consistent messaging across the customer journey, and equip Sales and Partners with compelling messaging and tools. They will also measure the effectiveness of product marketing initiatives and use data to optimize positioning, messaging, and GTM programs.
Why It Might Be a Fit
The ideal candidate will have 6+ years of B2B product marketing experience, a strong understanding of enterprise buying journeys, and exceptional storytelling and communication skills. They will be comfortable taking ownership, managing multiple priorities, and operating in a fast-paced, global environment.
Requirements
- 6+ years of B2B product marketing experience
- Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products
- Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles
- Exceptional storytelling, writing, presentation, and communication skills
- Demonstrated ability to develop high-quality external content and internal sales and marketing assets
- Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions
- Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work
- Excellent cross-functional collaboration and influencing skills
- Highly proactive and comfortable taking ownership, managing multiple priorities, and operating in a fast-paced, global environment
To apply for this job please visit boardinternationalsa.applytojob.com.
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