Associate Marketing Manager, Pets

Role Overview

The Associate Marketing Manager, Pets will lead social media campaigns, develop always-on social strategy, and explore social commerce opportunities to drive consumer engagement and conversion.

What You Will Do

Responsibilities include leading social RED KFS for brand IMC campaigns, building social & iWOM, exploring social commerce opportunities, and managing social/creative agencies.

Why It Might Be a Fit

The ideal candidate will have 5-8 years of experience in social media marketing, brand communication, and integrated marketing, with a proven track record in managing social media platforms and external agencies.

Requirements

• Bachelor degree and above
• Approximately 5 to 8 years of relevant experience for the Marketing Manager level
• Proven experience in social media marketing, brand communication, integrated marketing or digital marketing
• Experience managing social media platforms, content calendars, communication campaigns and external agencies
• Experience in consumer goods, pet care, animal health, healthcare, wellness or other consumer-oriented industries is preferred
• Experience in the pet category or broader health-related categories will be an advantage
• Experience in CRM, consumer lifecycle management or first-party data activation is preferred
• Experience in TikTok/Douyin Commerce, social commerce or content-driven e-commerce is a strong plus