Senior Specialist, Marketing & Communications

Role Overview

The Senior Specialist, Marketing and Communications is a hybrid communications and marketing role with two distinct areas of responsibility: legal focus and practice area marketing and communications strategy and firm-wide market intelligence.

What You Will Do

Develop and deliver tailored communications and marketing strategies and content across all channels for assigned groups, monitor the competitive legal landscape to identify market opportunities, and turn reader engagement data into actionable intelligence.

Why It Might Be a Fit

This role requires someone who builds real relationships, understands the business of law, and brings both communications discipline and marketing rigour to every initiative.

Requirements

• builds genuine relationships with practice and focus group leaders, lawyers and Business Development (BD) team members
• develops a deep understanding of the firm’s legal services, clients, markets and strategic priorities
• maximizes the reach, visibility and commercial return of BLG’s legal thought leadership across external intelligence and syndication networks
• monitors the competitive legal landscape to identify market opportunities
• optimizes content for AI-driven search engines (GEO/AEO)
• turns reader engagement data into actionable intelligence

Benefits

• competitive salary
• benefits package