Senior Brand & Marketing Manager

Role Overview

The Senior Brand & Marketing Manager will be responsible for defining the brand, content & storytelling, and bringing the brand to market. The role will involve leading integrated marketing planning, translating brand positioning, customer insights, and business priorities into coordinated plans. The Manager will also be responsible for measuring and leading the work, defining how brand, content, partnership, and campaign performance are measured, and using results and market insight to optimize plans.

What You Will Do

The Senior Brand & Marketing Manager will be responsible for defining the brand, content & storytelling, and bringing the brand to market. The role will involve leading integrated marketing planning, translating brand positioning, customer insights, and business priorities into coordinated plans. The Manager will also be responsible for measuring and leading the work, defining how brand, content, partnership, and campaign performance are measured, and using results and market insight to optimize plans.

Why It Might Be a Fit

The ideal candidate will have 10+ years of relevant marketing experience, including experience mentoring colleagues and leading cross-functional teams. The candidate will have a proven track record of building content and storytelling programs that grew reach, engagement, and brand equity. Experience working with brand partners, influencers, or content creators to develop compelling content and collaborative marketing initiatives is an asset.

Requirements

• 10+ years of relevant marketing experience
• Experience mentoring colleagues and leading cross-functional teams
• Proven experience managing a brand or a portfolio of brands
• A track record of building content and storytelling programs
• Experience working with brand partners, influencers, or content creators
• Proven experience owning integrated marketing planning for complex initiatives or portfolios
• Experience managing budgets, scopes of work, and agency, vendor, and partner relationships
• A strong analytical and insight-driven mindset
• Experience in real estate, hospitality, lifestyle, or design-led brands is an asset