Senior IT Product Marketing Specialist

Role Overview

Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide. As a Senior IT Product Marketing Specialist, you will combine strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally.

What You Will Do

Own product messaging, positioning, and internal branding for global workflow platforms, drive product adoption, engagement, and migration initiatives across global stakeholders, and support onboarding, training, UAT enablement, and user adoption programs.

Why It Might Be a Fit

This role offers the opportunity to drive adoption for global enterprise platforms, be part of a large-scale AI product transformation journey, collaborate with global Product, Engineering, and Business stakeholders, and influence user engagement, product reputation, and transformation success at enterprise scale.

Requirements

• 7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement
• Strong storytelling, presentation, and executive communication capability
• Experience driving adoption programs, transformation initiatives, or enterprise platform rollouts
• Ability to simplify complex technical concepts into clear and actionable messaging
• Strong stakeholder management and collaboration skills in global environments
• High ownership, execution discipline, and proactive mindset
• Fluent English communication skills

Benefits

• Competitive compensation
• 13th-month bonus
• Premium healthcare insurance
• Accident insurance
• Flexible and international working environment