Digital Enrollment Marketing Manager

Role Overview

The Enrollment Division seeks a Digital Enrollment Marketing Manager to support the planning, execution, and optimization of digital paid media campaigns dedicated to admission.

What You Will Do

Manage day-to-day strategy, execution, optimization, and performance of paid media campaigns across several tactics and channels, including campaign spend pacing, budget tracking, and reconciliation.

Why It Might Be a Fit

This role requires a strong proficiency with GA4 and Google Tag Manager, excellent collaboration and communication skills, and a proactive problem-solving approach.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 5 years of progressive experience managing multi-channel paid media campaigns
• Strong proficiency with GA4 and Google Tag Manager
• Excellent collaboration, communication, presentation, and written communication skills
• Strong desire for continuous learning, testing new initiatives, and personal growth
• Proactive problem solver with the ability to work independently
• Ability to manage multiple priorities and navigate shifting deadlines

Benefits

• Physical Requirements: Typical office or administrative working conditions
• Must be able to talk, listen and speak clearly on telephone
• Work may require the ability to travel by car, air, and/or rail to local MCPHS and SPS events off-campus

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