Franchise Marketing Manager, PI Vascular (Growth & Emerging Markets)

On Site Full TimeBasta Tahta, Beirut Governorate, LebanonBoston Scientific

Role Overview

The Franchise Marketing Manager will support the development and execution of the franchise growth strategy across Growth & Emerging Markets. The role involves working closely with the Franchise Lead, Business Development Managers, regional marketing teams, and cross-functional stakeholders to identify growth opportunities, drive market development initiatives, and ensure effective execution of strategic priorities across the region.

What You Will Do

Key responsibilities include developing and executing franchise growth priorities, translating strategic objectives into actionable marketing and business plans, supporting annual operating plans, business reviews, and long-range strategic planning activities, and monitoring progress against objectives and supporting corrective actions where necessary.

Why It Might Be a Fit

The ideal candidate will have a proven ability to develop and execute marketing strategies, business growth initiatives, and product launch plans across multiple markets, strong commercial and analytical acumen, and experience engaging healthcare professionals, KOLs, distributors, and commercial teams to drive customer education and market development initiatives.

Requirements

  • Bachelor’s degree in Business, Marketing, Life Sciences, Biomedical Engineering or a related field
  • Minimum 5-7 years of experience within the Medical Device, Healthcare or Life Sciences industry
  • Experience in Peripheral Interventions, Vascular, Cardiovascular, Interventional Radiology or related therapeutic areas is preferred
  • Proven ability to develop and execute marketing strategies, business growth initiatives, and product launch plans across multiple markets
  • Strong commercial and analytical acumen, including experience with business planning, forecasting, KPI management, and budget ownership
  • Demonstrated success working cross-functionally in a matrix organization and influencing stakeholders without direct authority
  • Excellent communication, presentation, project management, and stakeholder management skills
  • Fluent English required; Arabic is highly desirable and French is considered an advantage

Benefits

  • Opportunities for professional growth and development

To apply for this job please visit jobs.bostonscientific.com.

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